SUMIT SHARMA

Senior Product / UI-UX Designer

New Delhi, IN.

About

Seasoned Senior UI/UX Designer with over 9 years of experience, specializing in end-to-end web and mobile product design and revitalization. Proven leader in UX research, information architecture, interaction design, and prototyping, leveraging advanced tools like Figma and generative AI to build scalable design systems and comprehensive brand guidelines. Adept at guiding cross-functional teams from concept to launch, I am poised to bring strategic design leadership and innovation to a forward-thinking product team in the UAE.

Work

Drishti IAS

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Lead UI & UX Designer

New Delhi, Delhi, India

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Summary

Led end-to-end UI/UX design and strategic product development for the Drishti Learning App and multiple digital platforms, driving innovation and user engagement.

Highlights

Led the comprehensive revamp of the Drishti Learning App (DLA), encompassing UX research, information architecture, competitive analysis, and the development of a unified style guide and brand guidelines to enhance user experience and brand consistency.

Directed the design and successful implementation of a generative AI feature within the learning app, significantly improving content creation and user interaction.

Built the Drishti Management System (DMS) from inception, including the admin panel design, streamlining operational workflows and data management for internal teams.

Designed and launched multiple high-impact product websites, including Manthan, Asmita, Drishti CUET, Drishti LAW, DLA Console, and Drishti IAS Junior, expanding the company's digital footprint and user base.

Spinny

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UI/UX Designer

, , India

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Summary

Enhanced user experience and conducted critical UX research for Spinny's digital platforms, contributing to improved customer satisfaction and product strategy.

Highlights

Redesigned the My Account section of the Spinny website, resulting in improved usability and a more intuitive overall customer experience.

Conducted in-depth UX research for Spinny Max, a specialized platform for premium car buyers, informing strategic product development and feature prioritization.

Xavient Information Systems

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UI/UX Designer

, , India

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Summary

Developed an intuitive admin dashboard for an international client's IVR system, enhancing operational efficiency and user control.

Highlights

Designed a user-friendly admin dashboard for an Interactive Voice Response (IVR) system for an international client, improving system management and administrative efficiency.

TVF Play

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UI/UX and Visual Designer

, , India

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Summary

Spearheaded end-to-end UI/UX for the TVF Play app and contributed to brand identity and content creation, enhancing user engagement and brand presence.

Highlights

Owned the end-to-end UI/UX design for the TVF Play app, ensuring a seamless and engaging user experience across all platform functionalities.

Designed the Talent Management website and the Timeliners logo, establishing key visual elements for internal and external brand representation.

Created compelling content for social media and designed branded merchandise, significantly boosting brand visibility and audience engagement.

Zopper

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Creative Head & UI/UX Designer

, , India

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Summary

Led the redesign of the consumer app and defined the company's visual communication, driving product development and strengthening brand identity.

Highlights

Led the comprehensive redesign of the consumer application, collaborating closely with product managers and developers throughout the entire product development cycle to deliver an enhanced user experience.

Owned the visual communication and brand identity for the company, ensuring consistent and impactful messaging across all platforms and touchpoints.

Education

National Institute of Fashion Technology (NIFT)

Delhi, Delhi, India
M.Des. Design

Lucknow University

Lucknow, Uttar Pradesh, India
B.Des. Design

Languages

English

Hindi

Skills

UX Design

UX Research, Information Architecture, Interaction Design, Prototyping, Customer Journey Mapping, Competitive Analysis, User Experience Enhancement.

UI Design

Figma, Design Systems, Brand Guidelines, Style Guides, Visual Design, Web Product Design, Mobile Product Design, Admin Panel Design, Website Design.

Generative AI

Generative AI Tools.

Product Strategy

Product Development Lifecycle, End-to-End Product Design, Product Innovation.

Leadership

Cross-functional Team Leadership, Design Leadership, Strategic Thinking.

Brand Management

Brand Identity, Visual Communication, Social Media Content Creation, Merchandise Design.

System Design

IVR System Design, Drishti Management System (DMS).

Certificates

Foundations of User Experience (UX) Design

Coursera

UX Jumpstarter Course

ImagineXP